Making Basics Better
When you want to turn on the style and create the perfect impression, you need to get the basics right. With our minimalist design philosophy, affordable prices and premium bamboo fabrics we’re ready to do just that.
We’ve always believed that shopping for basics should be simple, affordable and enjoyable. When you want to add something iconic and classic to your wardrobe you don’t want to have to shop around all day long — you just want a premium piece that will stand the test of time. When we couldn’t find what we needed we founded i2y4n, and we haven’t looked back since.
By turning our back on the cheap imitations and low-grade fabrics the basics market is known for, we committed to doing things differently. We sourced the finest bamboo blend to create lightweight designs that work in perfect harmony with our minimalist ideals. We spent hours perfecting the fit so that it feels like a second skin the moment you try it on. And we focused on doing things the right way, every step of the way.
The result was a new collection that allows you to create a casual signature style all on your own by getting the basics right. Enjoy.
Ryan
Founder
Our Name
When we set out to reimagine what basics could be we had to break things down and then build them back up in a completely different way. It’s why Ryan becomes i2y4n, and it’s how we approach all of our designs. Even the most basic t-shirt has its component parts, and it’s how you put them back together that allows you to wear a premium t-shirt you’ll never want to be without.